Reimagining Business Collaboration in the Era of AI

reimagine biz collab ai

If your organization relies on a premise-based telephone system, now is the time to explore your options, whether a phased migration, upgrading, or switching to Cloud | Hosted solutions.  To help clarify what this means for your organization—costs, timelines, and available paths on October 7th, Morefield along with our partner Ring Central hosted a live webinar allowing the audience to ask questions, to make an informed decision for their business.  If you missed the webinar, you can check out the recording here.  Or, continuing reading as we recap the points covered in the 50-minute webinar.

Why Morefield & RingCentral are prepared for the Future

Transformation of IT

In 2025, hosted voice solutions like RingCentral have become one of the top technology investments for businesses—alongside infrastructure and cybersecurity. Yet, many organizations still rely on legacy, premises-based phone systems as they evaluate whether these modern platforms are the right fit. For more than a decade, Morefield has recommended RingCentral as a cornerstone of digital evolution—not just as a replacement for ringing telephones, but as a transformational platform that can enhance communication, employee collaboration, and customer engagement. 

The Big Picture: AI-First Experiences

RingCentral is more than a communication platform—it’s an AI-first foundation for a modern workplace. The mission is to create meaningful experiences for both customers and employees by delivering intelligent, connected, and effortless business first solutions. These experiences are powered by real-time AI, unified across voice, video, messaging, and customer experience, and designed to reduce complexity while enhancing productivity.

A Legacy of Innovation

For more than 25 years Ring Central has advanced through a continuous reinvention. From pioneering the first cloud-based phone system to unifying calling, messaging, and video in a single app, the company has consistently disrupted the industry.  Introducing the first open platform with rich APIs, integrating unified communications with contact centers, and today, embedding AI into the very fabric of business interactions.

This legacy of innovation has positioned RingCentral as a global leader in AI-powered communications. With over 400,000 customers worldwide and a decade-long presence in Gartner’s Magic Quadrant for UCaaS, RingCentral backs its vision with scale, reliability, and trust. Its platforms—RingEX and RingCX—boast 99.999% availability, ensuring mission-critical communications are always on.

AI at the Core

Leader in AI

RingCentral’s AI is a core capability infused across the entire portfolio. The platform captures conversational inputs from voice, video, messaging, and digital channels, transforming them into actionable insights. This multimodal AI engine augments teams with context, accelerates decision-making, automates workflows, and assists employees in real time.

Whether in marketing, sales, support, or internal collaboration, RingCentral’s AI makes every interaction smarter and more human.

The RingCentral Product Suite

At the heart of RingCentral’s platform is a suite of AI-powered services designed to deliver intelligent communication experiences for employees and your customers:

  • RingEX: The all-in-one business communications app for calling, messaging, SMS, and video meetings. It integrates with over 500 tools, including Salesforce, Microsoft Teams, and Zendesk, and features AI-powered call summaries, writing assistance, and task identification.
  • RingCX: An AI-native contact center solution that redefines customer experience. With agentic AI, real-time coaching, and advanced analytics, RingCX delivers a 29% increase in customer sentiment and is easy to deploy and manage.
  • RingSense: A conversation intelligence platform that listens across calls, meetings, and messages to surface insights, auto-log CRM data, and provide AI coaching. It helps teams improve performance without increasing headcount.
  • RingVideo: A comprehensive video collaboration suite for meetings, town halls, webinars, and events. Built-in AI features like live transcription, meeting summaries, and content repurposing make every session more productive and inclusive.

Agentic AI: The Next Evolution

RingCentral is pioneering agentic AI, a new generation of AI agents that actively participate in conversations and drive outcomes. These agents are embedded across the product suite, working together to support employees, serve customers, and streamline operations, including.

  • AI Receptionist (AIR): A fit-for-purpose phone agent that handles routine calls 24/7, routes callers accurately, and delivers human-like responses. It’s easy to set up and ideal for small and midsize businesses looking to scale support without adding staff.
  • AI Assistant: Boosts personal productivity with real-time guidance and task management.
  • AI Agent Assist & Supervisor Assist: Provide contextual alerts and coaching during live interactions with outside callers to your business.
  • AI Quality Management & Interaction Analytics: Analyze conversations post-interaction to improve agent performance and customer satisfaction.

 

These agents are designed to be intelligent, connected, and effortlessly amplifying the principles that define RingCentral’s platform.

Real Impact Across your customer’s Journey

RingCentral’s AI is already delivering results across the entire customer journey. This end-to-end integration ensures that every touchpoint is optimized for efficiency, empathy, and impact.

  • Pre: AI receptionists and virtual agents handle initial inquiries, reduce wait times and improve first impressions.
  • During: Real-time assistance helps employees respond effectively, while supervisors receive alerts and context to guide team performance.
  • Post: RingSense analyzes conversations to extract insights, measure sentiment, and identify areas for improvement.

The EASY button for switching to RingCentral – Morefield ProServices

Morefield connection with Ring Central

Morefield simplifies the migration process for businesses transitioning to RingCentral. Our professional implementation services focus on three key benefits for your organization. 

  • Streamlined number porting where Morefield manages the entire approval and rejection process, ensuring you keep your existing telephone numbers
  • Our local presence in Central PA offering responsive and personalized support, we are working by your side and your employees as you make this transition
  • Technical and Business insight to align RingCentral’s capabilities with your specific business needs. 

Migration projects are managed by a consistent, familiar Morefield team who oversee the migration project from start to finish; with simplified decision-making throughout and expert recommendations ensuring you make the best decisions for your organization.

Ready Today, Built for the Future

RingCentral’s AI-powered platform isn’t a future promise—it’s available today. Every product is designed to be intelligent, connected, and effortless, helping teams respond faster, work smarter, and deliver better outcomes.

However, realizing these benefits requires more than a smooth implementation; it takes strategic execution and ongoing IT partnership. As technology continues to evolve at an accelerating pace, working with a partner like Morefield ensures your organization makes informed decisions, adapts effectively, and achieves measurable results from every technology investment.

If you are ready to learn how your organization can benefit from this transformational technology, schedule time with your Morefield representative to coordinate time on your calendar to conduct a technology assessment. Or if you need some additional information, listen to the recording of our live webinar from October 7th.

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